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Three workflows manufacturers can streamline with PIM
Compare the handoffs behind website content, product sheets, and channel updates, then test a simpler workflow with your own products.
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UTOMO CLOUD is an AI-powered product information suite with an AI assistant for finding information, structuring data, and translating content.
ProductPlatform overview
Utomo brings Products, Assets, Articles, Channels, Shop, Partner, and Compliance into one private workspace.
ProductAI assistant
Work with an assistant connected to the product workspace. Find information, prepare translations, and review supported change plans before they are executed.
ProductProducts
Build a product catalog around the way your range works. Share values across a product family, override what makes a variant different, and review changes before applying them in bulk.
ProductAssets
Bring photography, manuals, video, and documents into a library that knows their product context. Organise the files, connect them once, and reuse them across your workspace.
ProductArticles
Create reusable editorial content with a title, introduction, body, link, and image for each locale. Connect it to products and keep track of what is ready to publish.
ProductChannels
Choose a channel template, map product information to its fields, and control the selection you share. Deliver a hosted feed or generate scheduled files where the template supports it.
ProductShop
Choose an assortment, shape the product presentation, and connect prices, stock, customers, and orders. Build storefronts around the catalog your team already maintains.
ProductPartner
Create branded portals for retailers and distributors. Scope the products, attributes, files, and content they can use, then let them build the download packages they need.
Use casesAll use cases
Use Utomo to create one product source, shorten launch preparation, and serve markets and partners with controlled output.
Use casesCentralize product content without losing structure
Bring product records, attributes, variants, relationships, digital assets, documents, rich content, and translations into one governed workspace.
Use casesMake product launches easier to coordinate
Connect product readiness, lifecycle status, milestones, timelines, assets, translations, and queued output so teams can see what remains before launch.
Use casesPrepare product content for markets and partners
Manage translations once, reuse approved assets, generate repeatable output, and offer controlled feed access without claiming a prebuilt marketplace network.
Use casesStructure product and packaging data for compliance work
Keep technical attributes, compliance documents, packaging composition, and Digital Product Passport data connected to the product they describe — then issue GS1 Digital Link passports with QR or NFC, on Utomo data or on top of the product system you already run.
ProductCompliance
Connect product records, components, materials, and supplier evidence. Review submissions, prepare product passports, and preserve what you published as a versioned record.
GuidesWhat Is a Digital Product Passport?
A Digital Product Passport is a structured, shareable record of a product’s identity, materials, and environmental data. Here is what it is, why the EU is introducing it, and how to get your product information ready.
GuidesRun a Digital Product Passport on Top of Your Existing Product System
Keep your existing product system. Use Utomo as a passport layer alongside Akeneo, inRiver, Pimcore, or the product data you already maintain.
ProductGS1 Digital Link for Digital Product Passports
Utomo uses GS1 Digital Link to give each published Digital Product Passport a durable web identifier that can be opened from a QR code or NFC tag.
GuidesThe ESPR Timeline: What Manufacturers Need to Prepare For
The Ecodesign for Sustainable Products Regulation entered into force on 18 July 2024. It creates the framework for product-specific sustainability rules and Digital Product Passports across almost all physical goods placed on the EU market.
Packaging & environmental informationPackaging & PPWR
Understand PPWR scope, phased deadlines and packaging evidence. See how Utomo connects components, materials and supplier documents.
Packaging & environmental informationFrench AGEC decree
Understand France’s AGEC Decree 2022-748, environmental product sheets and scope. Prepare product data and supplier evidence with Utomo.
GuidesDigital Product Passport for Packaging Compliance and PPWR: Capturing Materials and Recyclability
Packaging rules increasingly demand detailed data on materials, weight, recycled content, and recyclability. Utomo turns packaging into structured, publishable Digital Product Passport data.
GuidesDigital Product Passport Readiness Checklist
Use this checklist to find the gaps between your current product data and what a Digital Product Passport needs — then close them in one workspace.
GuidesDigital Product Passport for Electronics
Electronics are an early focus for EU product-passport rules. See what data matters and how to manage it for your catalog.
GuidesDigital Product Passport for Textiles and Apparel
Textiles are a priority category for EU product-passport rules. Here is the data that matters and how to keep it consistent across collections.
GuidesDigital Product Passport for Batteries: What It Means for Your Products
The EU Battery Regulation introduces a Digital Product Passport for certain batteries, required from 18 February 2027. Learn what data is expected and how to manage it alongside your products.
GuidesDigital Product Passport for Furniture
Furniture passports center on materials, durability, and repairability. Here is how to structure that data across your range.
IndustriesAll industries
Every industry has its own product data, channels, and compliance pressures. See how Utomo adapts to yours.
IndustriesPIM Software for Furniture Product Data
Manage furniture products, variants, dimensions, materials, imagery, documents, translations, and dealer data from one controlled catalog.
IndustriesPIM Product Data for Electronics Manufacturers and Distributors
Electronics catalogs are deep, technical, and fast-changing. Utomo keeps specifications, variants, and documents accurate across every channel.
IndustriesPIM Product Data for Fashion and Apparel Brands
Seasonal ranges, endless variants, and rich imagery make fashion data hard to govern. Utomo keeps it consistent from line sheet to storefront.
IndustriesPIM Product Data for Food and Beverage
Ingredients, allergens, nutrition, and packaging data have to be accurate everywhere. Utomo keeps food and beverage information governed and channel-ready.
IndustriesPIM Product Data for Building and Construction Materials
Construction products carry dense technical and compliance data. Utomo keeps specifications, documents, and declarations consistent across channels.
IndustriesPIM Product Data for Automotive Parts and Aftermarket
Fitment, references, and cross-sell relationships make automotive data uniquely demanding. Utomo keeps parts catalogs accurate and connected.
IndustriesPIM Product Data for Distributors and Wholesalers
Distributors juggle data from many suppliers across thousands of SKUs. Utomo standardizes it into one trusted, channel-ready catalog.
IndustriesPIM Product Data for Selling on Marketplaces
Each marketplace wants data its own way. Utomo keeps one source of truth and exports the right feed for every destination.
GuidesWhat Is Product Information Management?
Learn how product information management software centralizes product data, assets, variants, and translations for reliable multichannel publishing.
GuidesProduct Information Management vs Spreadsheets: When to Move Off Excel
Spreadsheets are where most product catalogs start — and where they eventually break. Here is how to tell when a product information system will save more time than it costs.
GuidesHow to Structure Product Data: A Practical PIM Model
Learn how to structure product data with a practical PIM model for attributes, variants, categories, and relationships so every channel receives consistent information.
GuidesWhat Is Digital Asset Management?
Learn how digital asset management organizes product media, links approved files to products, and keeps every publishing channel current.
GuidesAssets vs Shared Drives: Why Folders Stop Working
Shared drives are fine until nobody can find the right image or knows which version is approved. Here is when asset management becomes worth it.
GuidesWhy Assets Should Be Linked to Products
The value of asset management comes from context. When every image and document is attached to the product it describes, publishing and updates stop being manual.
GuidesProduct Content Management: Definition and Workflow
Product content management explained: create, localize, approve, and publish product descriptions, stories, and marketing copy through one governed workflow.
GuidesHow to Localize Product Content at Scale
Selling across markets means more than translating words. Here is how to manage localized product content so every language stays accurate and complete.
GuidesContent vs Product Data: What Goes Where
Attributes and editorial content play different roles. Knowing which is which keeps your catalog clean and your storytelling flexible.
GuidesWhat Is Channel Distribution (Channels)?
Channel Distribution (Channels) is how approved product data leaves your workspace — published to webshops, marketplaces, and partners through controlled, tokenized feeds you can monitor, without exposing the source catalog.
GuidesProduct Syndication, Explained
Syndication is publishing the same trusted product data to many destinations. Here is how it works and why controlled feeds beat manual uploads.
GuidesTokenized Product Feeds and Access Control
A tokenized feed lets partners pull approved product data through a private URL you control — and revoke. Here is how it keeps distribution safe.
GuidesMap Product Data to Channel Feed Fields
A channel feed only works when your internal product fields match the structure expected downstream. Utomo lets teams configure that mapping while keeping the governed product record intact.
ConnectorsAll connectors
Connect records from Akeneo, inRiver, or Pimcore to Utomo Compliance and prepare Digital Product Passports without first migrating your catalog.
ConnectorsAkeneo Connector for Digital Product Passports
Use Akeneo product data in Utomo Compliance to prepare and publish Digital Product Passports without replacing the PIM your product team already operates.
ConnectorsinRiver Connector for Digital Product Passports
Connect inRiver product records to Utomo Compliance and add the materials, evidence, access rules, and publication workflow required for Digital Product Passports.
ConnectorsPimcore Connector for Digital Product Passports
Use product information managed in Pimcore as the source for Digital Product Passports managed and published through Utomo Compliance.
CompanyWhy Utomo
Utomo gives manufacturers and distributors one governed place to structure product information, connect assets, coordinate launches, and prepare output for every team that depends on the catalog.
PricingYour modules. Your plan.
Choose your modules first, then adjust your tier to the capacity you need. See your monthly total as you build your Utomo workspace.
CompanyContact UTOMO
Find our company details here or request a tailored walkthrough of UTOMO and its modules.
CompanyHow UTOMO handles website data
How UTOMO AB handles personal data collected through this website.
CompanyBecome a partner
Bring your expertise, services, or technology into a partnership built around better product information.
CompanyApply for a position
Interested in helping teams turn complex product information into useful, dependable work?
ProductDocuments
Build reusable product sheets with bound attributes, images, editorial content, and specifications. Preview a product and locale, then export a document from the same layout.
ResourcesResources
Practical guides for better product information, media, content, channels, and passports.
CasesCases
See what product teams are doing with Utomo, and explore the workflows behind a better product experience.
CasesAOC
AOC describes reaching hundreds of digital destinations with less effort than it previously spent on a smaller distribution footprint.
CasesClemondo
Clemondo describes combining information from multiple brands into one consolidated product-data foundation.
CasesUniversal Electronics
Universal Electronics highlights how having information in one place makes it easier to move content between internal systems and external destinations.
CasesEKT
EKT reports a faster RFQ process and fewer accidental mistakes in its proposals using the Utomo Sales Module.
CasesMMD
MMD describes gaining control over the feeds it receives from partners, so its teams can enrich, clean, and trust incoming product information.
Let’s start with your products.
Explore the workspace with your own catalog in a 30-day trial.