Start with reusable product attributes
Attributes are the building blocks — name, weight, colour, material, technical specs. Define each once, with a type and validation, so the same field means the same thing everywhere it is used.

Learn how to structure product data in a practical PIM model, using reusable attributes, product-type templates, variants, categories, and relationships before you load the catalog.
Attributes are the building blocks — name, weight, colour, material, technical specs. Define each once, with a type and validation, so the same field means the same thing everywhere it is used.
An attribute set is the template a product is built from. Group attributes for a product type (for example “Footwear” or “Power tools”) so new products start complete and consistent.
Categories organize products into a browsable tree; associations capture relationships like accessories, spare parts, and variants. Together they make the catalog navigable and ready to publish.
Learn how to structure product data in a practical PIM model, using reusable attributes, product-type templates, variants, categories, and relationships before you load the catalog.
Start with the attributes and sets you need to publish, then extend. Utomo lets you add attributes and sets over time without redoing existing products.
Usually one per meaningfully different product type. Too few and products carry irrelevant fields; too many and you duplicate work — aim for the smallest set that keeps products complete.
Yes — that is the point. A shared attribute like “Material” is defined once and reused in every set that needs it, so its values stay consistent across the catalog.
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