Product Syndication, Explained

Syndication is publishing the same trusted product data to many destinations. Here is how it works and why controlled feeds beat manual uploads.

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One dataset, many channels

Syndication means the same governed records feed every webshop, marketplace, and partner, instead of maintaining a separate export per destination.

Controlled, not copy-paste

A feed exposes only approved data through a tokenized URL, so partners always pull current information and your workspace stays private.

Change once, publish everywhere

Update a product once and every connected channel reflects it, which keeps listings accurate and cuts the manual work of per-marketplace uploads.

A few things you might be wondering.

How is syndication different from an export?

An export is a one-off file; syndication is an ongoing, controlled feed partners can pull from, so they always receive current data without you re-sending files.

Can each channel get different data?

Yes. Feeds are configured per channel, so each destination receives the fields and products it should — nothing more.

What if I need a fixed file too?

You can still produce export files for partners who need them; syndication feeds and exports complement each other.

Keep the story connected.

Resources

Practical guides for better product information, media, content, channels, and passports.

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Utomo brings Products, Assets, Articles, Channels, Shop, Partner, and Compliance into one private workspace.

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