Built for collections and variants
Manage sizes, colors, and materials with variants, attribute sets, and grids, so seasonal ranges stay consistent without manual rework.
PIM Product Data for Fashion and Apparel Brands
Seasonal ranges, endless variants, and rich imagery make fashion data hard to govern. Utomo keeps it consistent from line sheet to storefront.
Everyday tote
Illustrative product recordColourOlive
CollectionEveryday
MediaProduct-linked
Built around the way your team works.
Imagery and stories in one place
Product imagery, lookbooks, and copy live alongside the data, ready to generate polished material and feed every channel.
Localize and syndicate
Localize composition and care content per market, then prepare controlled feeds and partner output from one source.
A few things you might be wondering.
Can Utomo manage large seasonal ranges?
Yes. Variants, attribute sets, and grids are designed for high-volume, fast-changing assortments like fashion collections.
Does it store product imagery?
Yes. The Assets keeps imagery and documents attached to the right products and families.
Can we localize care and composition content?
Yes. Locale management keeps translated care, composition, and commercial content connected to the shared product record.
Keep the story connected.
Product
Products
Build a product catalog around the way your range works. Share values across a product family, override what makes a variant different, and review changes before applying them in bulk.
ProductChannels
Choose a channel template, map product information to its fields, and control the selection you share. Deliver a hosted feed or generate scheduled files where the template supports it.
ProductCompliance
Connect product records, components, materials, and supplier evidence. Review submissions, prepare product passports, and preserve what you published as a versioned record.
Let’s start with your products.
Explore the workspace with your own catalog.