Relationships are everything
Use associations to model fitment, compatible parts, accessories, and spare parts, so customers and partners always find the right reference.
PIM Product Data for Automotive Parts and Aftermarket
Fitment, references, and cross-sell relationships make automotive data uniquely demanding. Utomo keeps parts catalogs accurate and connected.
View screenBuilt around the way your team works.
Consistent identifiers and specs
Keep OEM references, identifiers, and technical attributes consistent across a deep catalog with reusable attribute sets.
Syndicate to every channel
Make accurate part data and relationships available to webshops and distributors through controlled feeds and exports.
A few things you might be wondering.
Can Utomo model fitment and compatibility?
Yes. Associations let you define compatible parts, accessories, spare parts, and cross-sell relationships.
Does it handle large parts catalogs?
Yes. Grids and attribute sets are built for bulk viewing and editing across many products at once.
Can we publish to distributor portals?
Yes. Syndication channels expose controlled, trackable feeds to partners and portals.
Keep the story connected.
Product
Products
Build a product catalog around the way your range works. Share values across a product family, override what makes a variant different, and review changes before applying them in bulk.
ProductChannels
Choose a channel template, map product information to its fields, and control the selection you share. Deliver a hosted feed or generate scheduled files where the template supports it.
ProductCompliance
Connect product records, components, materials, and supplier evidence. Review submissions, prepare product passports, and preserve what you published as a versioned record.
Let’s start with your products.
Explore the workspace with your own catalog.