A furniture catalog is a system of products, options, and evidence
A chair is rarely just a name, description, and price. Its sellable record may depend on a series, frame, finish, upholstery, dimensions, packaging, certificates, imagery, and market-specific documents. Utomo keeps those parts structured and connected.
144 possible configurations from one product model
Product identity
Product name · series · SKU · descriptions · categories · relationships
Dimensions and logistics
Width · depth · height · seat dimensions · weight · assembly data · packaging
Materials and options
Materials · finishes · colors · upholstery · care instructions
Evidence and compliance
Certifications · manuals · product sheets · certificates · market requirements
Separate shared product truth from variant-specific data
The collection story, core construction, care guidance, and common dimensions can live on the master product. A sellable variant keeps its own SKU, finish, fabric, color, availability, and approved imagery. Teams update shared information once without losing the detail that distinguishes each configuration.
Make dimensions actual attributes, not prose
Width, depth, height, seat height, seat depth, arm height, and packaged dimensions should each have a field, value type, and unit. Structured measurements can be validated, compared, filtered, converted, and mapped into retailer templates without parsing a paragraph every time.
Connect the right asset to the right furniture variant
A natural-oak frame with sand upholstery should not inherit the packshot for black ash and blue fabric. Utomo keeps variant imagery precise while shared manuals, certificates, CAD files, and care documents remain reusable across the range.
Keep collections and product relationships visible
Collections are commercial structures, not just folders. Connect every item in a dining range so websites, dealers, sales teams, and product sheets can reuse the same cross-sell and family context.
Localize what customers read
Names, descriptions, instructions, measurements, and supporting documents.
Control what markets receive
Availability, regulatory information, price context, and approved assortments.
Distribute without rebuilding
Brand sites, webshops, retailers, dealers, marketplaces, sales teams, catalogs, product sheets, and partner portals.