Map Product Data to Channel Feed Fields

A channel feed only works when your internal product fields match the structure expected downstream. Utomo lets teams configure that mapping while keeping the governed product record intact.

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Keep the source model stable

Your catalog should reflect how your business understands products, not copy the field names of every destination. Channel mapping connects the approved source fields to the output structure without duplicating the product record.

Configure fields for each destination

Create a dedicated channel and map the product information that destination expects. Each endpoint can use its own configuration while Products remains the shared source for names, identifiers, attributes, content, and related assets.

Publish through a controlled endpoint

Once configured, the mapped product data is exposed through the channel’s tokenized feed. Access remains separate from the private workspace and requests are logged so teams can monitor consumption.

A few things you might be wondering.

Does mapping change the original product fields?

No. The source product model remains governed in Products. The channel configuration determines how those fields are represented in a particular feed.

Is every marketplace available as a prebuilt connector?

No. Utomo provides configurable channels, mappings, tokenized feeds, and reusable exports; it does not claim a prebuilt connector network for every retailer or marketplace.

Can different channels expose different fields?

Yes. Each channel has its own configuration, so teams can expose the product information appropriate for that destination without opening the complete workspace.

Keep the story connected.

Resources

Practical guides for better product information, media, content, channels, and passports.

Product

Platform overview

Utomo brings Products, Assets, Articles, Channels, Shop, Partner, and Compliance into one private workspace.

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Let’s start with your products.

Explore the workspace with your own catalog.

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