What Is Channel Distribution (Channels)?

Channel Distribution (Channels) is how approved product data leaves your workspace — published to webshops, marketplaces, and partners through controlled, tokenized feeds you can monitor, without exposing the source catalog.

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Controlled, approved output

Only approved, complete data is exposed. Channels pull from a governed feed, so your private workspace stays protected while partners always get current information.

Tokenized, trackable feeds

Each channel gets its own tokenized feed URL. You can rotate tokens, and access is logged, so you see which partners request data and when.

One dataset, many destinations

The same source records feed every destination, so a change made once reaches all connected channels — no re-keying per marketplace.

A few things you might be wondering.

What is a distribution channel here?

A configured, controlled endpoint — a tokenized feed — that a webshop, marketplace, or partner uses to request approved product data from your workspace.

Is my source catalog exposed?

No. Channels only see the approved feed you configure. The underlying workspace stays private, and access is tokenized and logged.

Can I see who is using a feed?

Yes. Feed access is logged and the dashboard tracks requests, so you can see channel demand and keep listings accurate.

How does Utomo approach channel distribution?

Utomo exposes approved product data through tokenized, logged feeds per channel, driven by the same Products records so every destination stays in sync.

Keep the story connected.

Resources

Practical guides for better product information, media, content, channels, and passports.

Product

Platform overview

Utomo brings Products, Assets, Articles, Channels, Shop, Partner, and Compliance into one private workspace.

Company

Contact UTOMO

Find our company details here or request a tailored walkthrough of UTOMO and its modules.

Let’s start with your products.

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