A catalog model that can change
Product families, typed attributes, option sets, variants, categories, and relationships can evolve without flattening the catalog into one rigid template.
Product Information Management Software
Centralize product information, digital assets, variants, translations, and channel data in one controlled platform.
One source of truth for every product team
Product facts often start in ERP, then spread across Excel files, documents, shared folders, marketing systems, translation handoffs, and sales tools. Utomo brings that information into one governed product source without asking every team to work from another disconnected copy.
Why teams can rely on it
Clear product pages should show how the app works, where it fits, and what keeps the information controlled.
Bulk work uses the same rules
Grid edits and governed bulk plans apply the same product validation as a single manual edit, so scale does not create a second set of business rules.
Content stays attached to facts
Translations, rich content, files, and channel data remain connected to the structured record instead of becoming detached copies.
Readiness is visible before release
Completeness, lifecycle state, exact change previews, and activity history help teams see what is ready and what still needs attention.
Structure complex catalogs
Model product families, typed attributes, variants, category trees, relationships, identifiers, and lifecycle status around the catalog your business actually has.
Enrich across teams
Give product, marketing, sales, local-market, and compliance teams controlled ways to add specifications, stories, documents, and market content.
Measure product readiness
Use completeness and lifecycle status to surface missing attributes, translations, images, documents, and other channel requirements before release.
Keep digital assets connected
Attach packshots, manuals, certificates, CAD, video, and documents to the products, variants, families, and campaigns that use them.
Manage multilingual information
Maintain shared product structure while teams localize names, descriptions, instructions, marketing content, and market-specific documents.
Distribute to every channel
Prepare approved data for ecommerce, websites, marketplaces, dealers, portals, feeds, PDFs, and integrations from the same controlled source.
Replace fragmented handoffs with one governed flow
ERP remains valuable for operational source data, and spreadsheets remain useful working tools. Utomo becomes the controlled catalog layer that connects those inputs to every product experience.
ERPExcelDocumentsShared foldersMarketingLocal markets
UTOMO PIMstructured · enriched · validated
WebsitesEcommerceMarketplacesDealersFeedsPDFs
A flexible model for catalogs that do not stand still
Start with the structure one product family needs, then extend it as ranges, markets, regulations, and channel requirements change. Shared fields stay shared; variant-specific values remain precise.
Explore product data modelingProduct familyDining chairs
Shared fieldsSeries, description, materials, care
Variant fieldsSKU, finish, fabric, color, imagery
RelationshipsCollection, accessories, spare parts
Market contentTranslations, documents, availability
From source data to channel-ready product information
The same Utomo workflow supports a single product edit, a reviewed bulk change, and every downstream output that depends on the result.
Define
Create flexible product models with the fields, options, relationships, and validation rules each family needs.
Enrich
Combine source data with descriptions, translations, assets, documents, and market context across teams.
Validate
Review completeness, current status, warnings, and exact affected records before information moves downstream.
Distribute
Publish reusable structured information through channels, exports, partner access, storefronts, and product documents.
Inbegrepen in deze workflow
Dit zijn beschikbare Utomo-mogelijkheden, geen beloften op de roadmap of claims over netwerken van derden.
- Faster product launches
- Reusable multilingual product data
- Better ecommerce information
- Fewer manual handoffs
- Controlled dealer information
- A flexible, extensible catalog model
See how your real catalog works in Utomo
Import a representative product family and test its attributes, variants, assets, translations, readiness rules, and channel output in one controlled workspace.