Product identity
Product name · series · SKU · descriptions · categories · relationships
PIM Software for Furniture Product Data
Manage furniture products, variants, dimensions, materials, finishes, imagery, documents, translations, and dealer data from one controlled catalog.
Dining chairCH-204
- Series
- North
- Product model
- Chair · upholstered
- Shared data
- Structure, dimensions, care
- Variant data
- Finish, fabric, color, imagery
- Market data
- Copy, documents, availability
Catalog readinessStructured for review
A furniture catalog is a system of products, options, and evidence
A chair is rarely just a name, description, and price. Its sellable record may depend on a series, frame, finish, upholstery, dimensions, packaging, certificates, imagery, and market-specific documents. Utomo keeps those parts structured and connected.
Dining chair3 frame finishes×12 fabrics×4 colors
144 possible configurations from one product model
Give every furniture field a reliable place
Keep searchable, reusable product facts as structured attributes instead of burying them in descriptions or recreating them for each sales channel.
Dimensions and logistics
Width · depth · height · seat dimensions · weight · assembly data · packaging
Materials and options
Materials · finishes · colors · upholstery · care instructions
Evidence and compliance
Certifications · manuals · product sheets · certificates · market requirements
Separate shared product truth from variant-specific data
The collection story, core construction, care guidance, and common dimensions can live on the master product. A sellable variant keeps its own SKU, finish, fabric, color, availability, and approved imagery. Teams update shared information once without losing the detail that distinguishes each configuration.
Master productSellable variant
Series and collectionSKU and availability
Construction and careFinish and upholstery
Shared dimensionsColor and swatch
Marketing storyPackshot and detail images
Make dimensions actual attributes, not prose
Width, depth, height, seat height, seat depth, arm height, and packaged dimensions should each have a field, value type, and unit. Structured measurements can be validated, compared, filtered, converted, and mapped into retailer templates without parsing a paragraph every time.
- Width
- Decimal + unit
- Depth
- Decimal + unit
- Height
- Decimal + unit
- Seat height
- Decimal + unit
- Weight
- Decimal + unit
Connect the right asset to the right furniture variant
A natural-oak frame with sand upholstery should not inherit the packshot for black ash and blue fabric. Utomo keeps variant imagery precise while shared manuals, certificates, CAD files, and care documents remain reusable across the range.
Explore product-linked digital assets- Packshots
- Lifestyle photography
- Detail photography
- Fabric and color swatches
- Manuals and product sheets
- CAD files
- Certificates
- Video
Keep collections and product relationships visible
Collections are commercial structures, not just folders. Connect every item in a dining range so websites, dealers, sales teams, and product sheets can reuse the same cross-sell and family context.
Dining collection
- Dining chair
- Armchair
- Bar stool
- Dining table
- Side table
- Cabinet
- Bench
Prepare one furniture range for many markets
Preserve the shared model while local teams control the information that genuinely changes by language, unit system, market, or regulation.
Localize what customers read
Names, descriptions, instructions, measurements, and supporting documents.
Control what markets receive
Availability, regulatory information, price context, and approved assortments.
Distribute without rebuilding
Brand sites, webshops, retailers, dealers, marketplaces, sales teams, catalogs, product sheets, and partner portals.
Let spreadsheets support the workflow—not become the catalog database
Spreadsheets remain useful for analysis, handoffs, and controlled imports. As ranges, variants, assets, translations, relationships, and channel rules grow, they are less suited to being the central record everyone edits. Utomo adds validation, ownership, relationships, asset links, and readiness around that work.
Read the PIM and spreadsheet guideGrowing file workflowWorkbook copiesImage foldersEmail approvalsManual channel sheets
Governed catalog workflowStructured product modelsVariant-linked assetsVisible readinessReusable channel output
Model part of your actual furniture catalog
Import one representative product family and test its attributes, variants, assets, dimensions, translations, relationships, and dealer output in UTOMO.